Our Philosophy

    Why we don't take equity

    Equity means giving up part of your company forever. We don't ask for that. Instead, we earn a percentage of revenue—and it ends when you hit the cap.

    Why revenue participation is better

    For founders who value simplicity and control.

    Equity is complicated

    Equity means paperwork, lawyers, and explaining to future investors why someone else owns part of your company. We skip all of that.

    Revenue participation ends

    Unlike equity, revenue participation has a finish line. Once we hit the cap, you keep 100% forever.

    You keep full ownership

    100% of your company stays with you. No dilution, no negotiations, no complications.

    Aligned without entanglement

    We succeed when your product succeeds—without being legally tied to your company forever.

    Equity vs Revenue Participation

    Aspect
    Equity Model
    Revenue Participation
    Ownership
    Shared with investors/partners
    100% retained by founder
    Duration
    Permanent until exit
    Capped or time-limited
    Complexity
    Legal docs, cap table management
    Simple agreement, automated routing
    Fundraising impact
    Affects valuations and negotiations
    No impact on cap table
    Exit requirements
    Must be addressed in any exit
    Ends on its own terms

    The bottom line

    You keep 100% ownership of your company
    Revenue participation is capped or time-limited — it ends
    Automated distribution means no manual accounting
    No impact on your cap table or fundraising
    Clear terms, clear expectations, clear exit

    Ready to build without giving up ownership?

    Book a free call. We'll tell you honestly if we can help.